As you may know you can purchase MBS Plugin license and later decide whether you purchase a license update to extend the maintenance for your license. For this we have four different customer groups:
- First group of clients receive an email notification about the end of their maintenance and they immediately order an update. Those customers pay in advantage for future updates and in general expect they will use those newer versions. When this happens, they can add a full year (or several years) to their maintenance time.
- Second group of clients waits till a new version comes out that has interesting new features or critical bug fixes. Those customers buy the update when needed and that is fine of course. This may mean that the customer orders an update from last year version to this year and does not get a full new year of updates as the maintenance is of course expanded from where it ended before. Or if they didn't purchase within the year after expiration, they have to pay the full price for a new license.
When we had Black Friday offer running last November, we did email those clients to inform them that buying a new license with discount was cheaper then the update order for two years!
- Third group of clients doesn't care for updates or maintenance. When they need a newer version after many years, they just buy a new license. We are long enough in business to see that some of them easily have a 5 year gap between orders.
- Forth group are developers just use the plugin in demo or trial mode. Maybe they work at home and have a license only at work. Or they are consultants and the client buys the license later. Some get trial licenses several times, so we ask them kindly to purchase a license for themselves.